Bobby Fisher
Award winning Producer & President, Celsius Films commercial production company
Bob Fisher has been producing television commercials since they were made out of stone. While at the University of Buffalo in the 1970’s, he was inspired to make documentary films after meeting Albert Maylses at a premier screening of, “Salesman”, directed by Albert and his brother David. Upon graduation, he moved to New York to begin pursuing his career. There he made the rude discovery that many documentary filmmakers were making television commercials to finance their projects. Being low on cash, he too began working on commercials as a production assistant.
Within one year, he was producing commercials and working on feature films in New York. He found he had more talent as a producer and being cursed with the world’s shortest attention span, enjoyed projects that were only 30 seconds long.
After several years of freelance work, he became the Executive Producer of commercials for Bob Giraldi Productions and later a partner at Ulick Mayo Productions.
In 1990, he helped found bi-coastal Fahrenheit Films, and in 1996 left and started his 3rd and final company, Celsius Films. With offices in New York and Los Angeles, Celsius represents 8 commercial directors shooting over 100 days a year around the world.
Bob was the East Coast President of the Association of Independent Commercial Producers and is currently the Vice-Chairman of the National Board of that organization. He is a member of the Directors Guild of America and teaches seminars in commercial production and a week long class at the University of Buffalo.
With one son away at college and the other currently working full time, he and wife Roberta, who met in 1973 at a Grateful Dead concert are finally empty-nesters enjoying their time in Mamaroneck, New York. He is an avid cyclist riding over 6,000 miles a year. The Celsius office in New York displays part of his antique bicycle collection that hangs from the ceiling and receives daily comments from New York bicycle messengers.
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